Your JavaScript is disabled

To enjoy the full experience available on this page, please enable JavaScript for this browser.

Contract digital design solutions and services supporting cognition and learning to create positive experiences +353 (0)89 466 8861
Experience Learning Too homepage on devices

Get your small, starving business fed online
I don't build websites for you - I design them for your customers.Email Me Call Me

Help for small starving businesses (and artists)

I want your website to be designed and built perfectly for your customers by you, or by your vendor.

So, how may I help you?

Website review find areas to improve

Have me cast a professional eye over your website to find areas to improve for your diverse customer base.

Writing for web build digital strategies

Let me review and feedback on the universal experience of your digital presence and campaigns.

Image sourcing and graphic design

Create a cohesive look and feel across your website with bespoke graphic design and imagery.

Email Me Call Me

About Me

Photo of Pat Godfrey
Pat Godfrey

I want to give your small business every advantage when you offer it out into our Digital World.  I won't build your website properly, but I'll make sure you or your website vendor does.

My name is Pat Godfrey and I'm here to help you in Ireland or the UK.

Getting websites built is risky - become the gamekeeper and not the game!

How I Help You

I'm not another website builder. I ensure your website builders build your website properly.

Building a website is a little like building a van.

But we want a website!!!

If you're strapped for cashflow and need a website, then you’re either going to DIY it, or go for the web team down the road. Sure. And neither are a bad thing, but it's where I can help you.

I have experience from the world of expensive vans - er, no...websites, apps, and platforms. I know what looks good, how to write for the digital audience, and some stuff about how your customers learn about you through your website. Bring me in as your skilled person to review your, or that small team's design and work. Let me find where we can squeeze out tangible improvements.

You can still go with your local web page designer and pay as little as €250 for everything. (You can't really buy a new van for that?) You may only be squeezed into a template like its Cinderella's slipper. You are not Cinderella! But with only a little effort together, we can feedback on that slipper and get it stretched to fit your business and maximise every cent you spend on it. Let's put you in control of your website!

So I help make sure your website works for you.

What Does It Cost?

My help costs from just €125+VAT for a Level 1 Review. That's between 2 to 4 hours work: but not necessarily all in one go. It seems a lot, but like you, I don't work for "exposure"! And, if you really don't know what you or that web team are doing, it's really not a lot in the long run when we get your website off to its best advantage and bring in those sales?

What We Will Do

I will collaborate with you, your business, and your customers. I'll even collaborate with your website provider. We'll test your digital strategies and identify practical areas of what and where to improve. If you are being treated like game, then I will turn you into the gamekeeper!

I work from evidence-based best practice and where possible, through consultation with your business leaders and end-users. The result is a real opportunity to convert page visits into sales! (See the Pricing section in FAQs for alternative service levels).

We'll take the guess work out of your website, forms, and transactions for your customers.

Key Benefits

laptop, tablet, and mobile devices

If great (corporate) web design takes a large team, each member earning €600+ per day, then what can you do on your own? A small web design partnership may put your business in someone elses' template designed for Cinderella. You are not Cinderella! (Are you?)

Take the worry out of the work. Let me look at and review what you are planning, or what you have. I will give you my experience from the corporate website world in your small business environment. You will offer a credible experience to your customers.

Email Me Call Me

Design FAQs

Why Experience Learning Too?

€ Pricing

What makes digital strategies and products work?

What is usability, accessibility, or responsiveness to User Experience?


logo Linked In"Pat is a well-educated, hardworking and innovative person, who has been re-assigned by our client for 5-years. He has performed a variety of roles, including Learning Designer, Lead Designer, User Experience Consultant and Interaction Designer, specialising in the UX and IxD of platforms for multiple Agile teams. He has a passion for Learning, he is self-motivated and I would not hesitate to recommend him to anyone who is looking to utilise his skillset in the foreseeable future."

Andy Scott
Business Development Consultant, Triad Resourcing

Tom Holt"Pat possesses the key traits of a great design lead: a team player who listens and is an active practitioner. I have worked with Pat intermittently over the years and never failed to learn something. I was impressed with his enthusiasm to overcome challenges with a smile, and to go the extra mile to delight the BAs and Product Owner. I hope we cross paths again."

Tom Holt
Business Analyst, Houghton Mifflin Harcourt

Kaleem Bhatti"Pat follows a fluent methodology when investigating and designing, synthesising information well and conceptualizing solutions in a usable and often visual way. He... writes succinctly and clearly, has excellent diplomacy and people skills and demonstrates the ability to discern business development opportunities."

Kaleem Bhatti
Senior eLearning Developer, Service Now

Mark Kobylanski"I worked alongside Pat for a year and in this time he showed himself to be diligent, intelligent and determined. He has a creative mind and a strong academic learning design background that he brings to bear with an infectious enthusiasm."

Mark Kobylanski
UX Consultant

Tamara Friedman"Pat brought creative UX design to our help landing pages, coordinated and implemented Google Analytics across multiple projects (divided among 5 Tech Writers), performed every task and responded to every request with thoroughness and follow-up, and, in general, brought freshness and humor to our team discussions that I will truly miss. He was a pleasure to work with!"

Tamara Friedman
Technical Writer, Houghton Mifflin Harcourt